SHEEN, a high-end restaurant in Amman, Jordan, sought a brand refresh to match its luxurious atmosphere and attract the right clientele.
Martech rebranded their Instagram with a cohesive content strategy, a high-quality photoshoot, and refined offers to elevate SHEEN's digital presence.
A significant increase in reservation inquiries, stronger engagement, and a more exclusive customer base.
Detailed performance metrics, including engagement growth and audience refinement, can be found in the results section below.
See the full case study and campaign results live on Instagram.
Martech implemented a complete rebranding and content strategy to transform SHEEN’s digital presence:
The restaurant's image failed to reflect its luxurious vibe.
The Instagram feed didn’t capture the restaurant’s class and exclusivity.
Existing promotions diminished the restaurant’s high-end appeal.
Lacked cohesion and didn’t appeal to their target clientele.
Martech implemented a complete rebranding and content strategy to transform SHEEN’s digital presence:
Martech revamped SHEEN’s Instagram page to reflect its upscale ambiance and exclusivity, transforming its digital presence to match the restaurant’s luxurious image.
A professional photoshoot was conducted to capture SHEEN’s offerings and atmosphere, showcasing the restaurant’s elegant dining experience.
A cohesive content strategy was developed, highlighting SHEEN’s diverse menu in a refined and visually appealing format that resonated with its target audience.
Promotional offers were adjusted to attract a more fitting customer base, emphasizing the exclusivity and high-end nature of the restaurant.
Here’s how the campaign transformed SHEEN’s digital presence:
Increased by 18%, driven by refined offers and elevated brand presentation.
Instagram followers increased by 8.2% within the first month, boosting brand visibility.
Post interactions increased by 14.5%, driven by a cohesive and visually appealing Instagram feed.
Instagram profile visits increased by 26%, indicating heightened interest in the brand.
Offers tailored to high-end customers successfully attracted a more exclusive audience, aligning SHEEN’s clientele with its luxurious branding.
SHEEN’s Instagram now showcases a consistently elegant and prestigious atmosphere, strengthening its positioning as a top-tier dining destination.
