Hive Kids Club: Promoting Camps on Instagram to Engage Kids and Parents
Hive Kids Club needed to build awareness on Instagram and promote their seasonal camps, including summer and winter boot camps.- Martech created a content strategy featuring dynamic visuals that showcased camp activities, caring coaches, and the fun, energetic environment to attract both parents and kids.
The result: Significant growth in Instagram followers, successful promotion of seasonal camps, and a positive brand perception as a nurturing, fun space for children.
Project Snapshot
A Glimpse of What We Did
THE CHALLENGE
Hive Kids Club, as a new brand, needed to:
Promote their new Instagram page to build awareness and engage with the community.- Highlight seasonal camps (e.g., summer and winter boot camps) to drive registrations and interest.
- Showcase fun activities and nurturing coaches to appeal to both parents and kids, creating an environment that felt exciting, safe, and welcoming.
THE SOLUTION
Martech developed a visually engaging content strategy for Instagram:
- Content Strategy:Martech developed a visually engaging content strategy for Instagram, featuring dynamic videos and images that showcased camp activities and highlighted the playful, energetic atmosphere.
- Video & Photography ProductionProduced videos and images capturing kids participating in fun activities and coaches providing gentle guidance, ensuring a joyful and safe environment.
- Seasonal Camp FocusTailored content to promote specific camps, such as summer and winter boot camps, with clear calls to action encouraging parents to sign up.
THE RESULTS
- Increased Instagram followers, boosting awareness of Hive Kids Club and driving interest in the camps.
- Successful promotion of seasonal camps, resulting in higher inquiries and registrations.
- Positive brand perception: Parents saw Hive Kids Club as a nurturing, fun environment, reinforcing trust and making the club a go-to choice for kids’ activities.
