Hive Kids Club: Promoting Camps on Instagram to Engage Kids and Parents
Hive Kids Club needed to build awareness on Instagram and promote their seasonal camps, including summer and winter boot camps.
Martech created a content strategy featuring dynamic visuals that showcased camp activities, caring coaches, and the fun, energetic environment to attract both parents and kids.
The result: Significant growth in Instagram followers, successful promotion of seasonal camps, and a positive brand perception as a nurturing, fun space for children.
Detailed performance metrics, including engagement growth and camp registrations, can be found in the results section below.
See the full case study and campaign results live on Instagram.
THE CHALLENGE
Hive Kids Club, as a new brand, needed to:
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Promote their new Instagram page
to build awareness and engage with the community.
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Highlight seasonal camps
(e.g., summer and winter boot camps) to drive registrations and interest.
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Showcase fun activities and nurturing coaches
to appeal to both parents and kids, creating an environment that felt exciting, safe, and welcoming.
THE SOLUTION
Martech developed a visually engaging content strategy for Instagram:
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Content Strategy:
Martech developed a visually engaging content strategy for Instagram, featuring dynamic videos and images that showcased camp activities and highlighted the playful, energetic atmosphere.
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Video & Photography Production
Produced videos and images capturing kids participating in fun activities and coaches providing gentle guidance, ensuring a joyful and safe environment.
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Seasonal Camp Focus
Tailored content to promote specific camps, such as summer and winter boot camps, with clear calls to action encouraging parents to sign up.
THE RESULTS
Here’s how the campaign performed:
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Camp Registration Inquiries:
Increased by 32%, with a significant rise in interest for seasonal camps.
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Follower Growth:
Instagram followers grew by 6.88%, expanding brand visibility.
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Post Reach:
Increased by 281%, driving more parents to discover Hive Kids Club.
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Engagement:
Post engagement increased by 1,298%, reflecting strong audience interaction with the content.
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Positive Perception:
Parents viewed Hive Kids Club as a safe, fun, and nurturing environment, reinforcing trust and solidifying the brand as a top choice for kids' activities.
