Kuluud Pharmacy: Driving App Awareness and User Engagement Across Qatar
Kuluud Pharmacy aimed to promote its app to boost public awareness and encourage user engagement across Qatar.
Martech developed a strategic video campaign showcasing the app’s key features, including free delivery, consultation chat with pharmacists, and extensive delivery coverage throughout the country.
The result: Increased app users, higher engagement on social media, and an improved perception of Kuluud Pharmacy as a convenient, customer-focused service provider.
Detailed performance metrics, including app downloads and engagement growth, can be found in the results section below.
See the full case study and campaign results live on Instagram.
THE CHALLENGE
Kuluud Pharmacy needed to:
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Promote the App
Encourage public use of the Kuluud Pharmacy app for convenient access to services.
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Highlight Key Features
Showcase features like free delivery, consultation chats, and wide delivery reach across Qatar.
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Raise Awareness
Position the app as the go-to platform for pharmacy services in Qatar.
THE SOLUTION
Martech developed a targeted video campaign designed to engage the public and promote the app:
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Strategic Video Production
Created a professional video that highlighted key features, including free delivery, consultation chat, and extensive delivery coverage.
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Messaging
Crafted to clearly communicate the app’s benefits, aiming to build awareness and drive user engagement.
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Awareness Campaign
The video was distributed through social media and digital channels, focusing on raising awareness among the target audience in Qatar.
THE RESULTS
Here’s how the campaign performed:
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App Downloads:
Increased by 15%, driven by effective messaging and social media distribution.
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Customer Engagement:
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Social Media Engagement:
+28% increase in comments, shares, and likes.
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Brand Perception:
Enhanced Kuluud Pharmacy's reputation as a convenient, customer-first solution for pharmacy services.
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Impressions-to-Reach Ratio:
Improved by 32%, ensuring efficient delivery of the campaign’s message.
