Kuluud Pharmacy: Innovative Promotion of Eucerin’s Summer Offerings

Kuluud Pharmacy aimed to promote Eucerin Sun Gel Cream with a fresh, trendy campaign that captured attention and showcased its protective power.

Martech created an engaging VFX video featuring oranges in a factory setting, creatively illustrating Eucerin’s benefits and sparking curiosity.

The result: Increased curiosity, engagement, and inquiries, effectively raising awareness of the Eucerin summer campaign.

@kulud.pharmacy

See the full case study and campaign results live on Instagram.

Kuluud Pharmacy needed to:

Promote Eucerin Sun Gel Cream
as a summer must-have in a unique, trendy way that would grab attention.
Showcase the product’s protective benefits
through a creative visual narrative.
Drive engagement and inquiries
by piquing curiosity among the target audience.

Martech devised a visually engaging VFX-driven promotional video to creatively emphasize Eucerin’s benefits:

VFX Video Production:
Martech produced a visually striking video to demonstrate Eucerin’s sun protection benefits
Factory-Style Concept
The video showcased oranges moving through a simulated factory process, initially featuring black spots to represent sun damage.
The “Eucerin Station” Effect
As the oranges passed through the “Eucerin station,” a layer of Eucerin Sun Gel Cream was applied. This visibly “healed” the oranges, with the black spots disappearing, symbolizing the product’s protective power.
Eucerin’s Protective Layer
The video highlighted how Eucerin Sun Gel Cream shields the skin from sun damage, making the product’s benefits visually clear and easy to understand.
Curiosity-Driven Messaging
The playful and unique visual storytelling sparked curiosity among viewers, encouraging them to explore Eucerin’s summer offerings and learn more about its protective properties.

Increased curiosity and inquiries: The trendy, eye-catching video generated significant interest, leading to a rise in inquiries about Eucerin’s sun protection products.
Successful product promotion: The campaign effectively raised awareness of Eucerin’s summer offerings, driving engagement and interaction across digital channels.
Enhanced brand appeal: Kuluud Pharmacy’s modern, innovative approach boosted Eucerin’s brand appeal, contributing to the campaign’s overall success.