Kuluud Pharmacy: Innovative Promotion of Eucerin’s Summer Offerings
Kuluud Pharmacy aimed to promote Eucerin Sun Gel Cream with a fresh, trendy campaign that captured attention and showcased its protective power.- Martech created an engaging VFX video featuring oranges in a factory setting, creatively illustrating Eucerin’s benefits and sparking curiosity.
The result: Increased curiosity, engagement, and inquiries, effectively raising awareness of the Eucerin summer campaign.
Project Snapshot
A Glimpse of What We Did
THE CHALLENGE
Kuluud Pharmacy needed to:
Promote Eucerin Sun Gel Creamas a summer must-have in a unique, trendy way that would grab attention.- Showcase the product’s protective benefits through a creative visual narrative.
- Drive engagement and inquiriesby piquing curiosity among the target audience.
THE SOLUTION
Martech devised a visually engaging VFX-driven promotional video to creatively emphasize Eucerin’s benefits:
- VFX Video Production:Martech produced a visually striking video to demonstrate Eucerin’s sun protection benefits
- Factory-Style ConceptThe video showcased oranges moving through a simulated factory process, initially featuring black spots to represent sun damage.
- The “Eucerin Station” EffectAs the oranges passed through the “Eucerin station,” a layer of Eucerin Sun Gel Cream was applied. This visibly “healed” the oranges, with the black spots disappearing, symbolizing the product’s protective power.
- Eucerin’s Protective LayerThe video highlighted how Eucerin Sun Gel Cream shields the skin from sun damage, making the product’s benefits visually clear and easy to understand.
- Curiosity-Driven MessagingThe playful and unique visual storytelling sparked curiosity among viewers, encouraging them to explore Eucerin’s summer offerings and learn more about its protective properties.
THE RESULTS
- Increased curiosity and inquiries: The trendy, eye-catching video generated significant interest, leading to a rise in inquiries about Eucerin’s sun protection products.
- Successful product promotion: The campaign effectively raised awareness of Eucerin’s summer offerings, driving engagement and interaction across digital channels.
- Enhanced brand appeal: Kuluud Pharmacy’s modern, innovative approach boosted Eucerin’s brand appeal, contributing to the campaign’s overall success.
