Kuluud Pharmacy: Driving App Awareness and User Engagement Across Qatar
Kuluud Pharmacy aimed to promote its app to boost public awareness and encourage user engagement across Qatar.- Martech developed a strategic video campaign showcasing the app’s key features, including free delivery, consultation chat with pharmacists, and extensive delivery coverage throughout the country.
The result: Increased app users, higher engagement on social media, and an improved perception of Kuluud Pharmacy as a convenient, customer-focused service provider.
Project Snapshot
A Glimpse of What We Did
THE CHALLENGE
Kuluud Pharmacy needed to:
Promote the AppEncourage public use of the Kuluud Pharmacy app for convenient access to services.- Highlight Key FeaturesShowcase features like free delivery, consultation chats, and wide delivery reach across Qatar.
- Raise AwarenessPosition the app as the go-to platform for pharmacy services in Qatar.
THE SOLUTION
Martech developed a targeted video campaign designed to engage the public and promote the app:
- Strategic Video ProductionCreated a professional video that highlighted key features, including free delivery, consultation chat, and extensive delivery coverage.
- MessagingCrafted to clearly communicate the app’s benefits, aiming to build awareness and drive user engagement.
- Awareness CampaignThe video was distributed through social media and digital channels, focusing on raising awareness among the target audience in Qatar.
THE RESULTS
- Increased app users as a direct result of the video campaign, leading to more downloads and usage of the app.
- Higher engagement on social media platforms, helping drive downloads and app usage.
- Improved user perception of Kuluud Pharmacy as a convenient, customer-friendly service provider, reinforcing the benefits of using the app.
